Closing the Gap As retailers gain more expertise and power in directing their own P-O-P, suppliers are creating more efficient pieces. That means more customization and less control for suppliers. Trek's P-O-P Banners Sacrifice Brand Imagery for Sales Info Acrylic Countertop Display Showcases Nicorette Inhalator Cosmetics and Fragrance P-O-P: Merchandising Health & Happiness CNS and Kimberly-Clark Team Up P-O-P for the PRO These days, merchandising is for everyone -- even those tough customers who are all business Sweepstakes Sweetens CNS Breathe Right Nasal Strips Campaign First Previous 20 21 22
