Foot Locker

Client: Reebok International, Canton, Mass.
Producer: Rapid Displays, Chicago and Union City, Calif.
Duration: Semi-Permanent
Production Date: October 2003
Size of Run: 410
Comments: Oversized graphics and LED lights quickly communicate features of the product.

Retail Category: Footwear Stores/Departments
Display Type: Retail - Account-Specific
Client: Reebok International
Producer: Art Merchandising Inc., New York
Size of Run: 1,250
Comments: Available only at Foot Locker stores, the BlackTop shoe is targeted at outdoor basketball players. A modified backboard and rim with a distressed look communicate the outdoor basketball message.

Client: Venator Group, New York
Producer: Medallion Associates Ltd., New York
Comments: This leaseline sign was used to feature another shoe in the series of Nike Tuned Air exclusive promotions for Foot Locker. The displays clearly announce the shoe is available exclusively at Foot Locker stores.

Client: Converse, North Reading, Mass.
Objective: To brand a new shoe that features helium technology as lighter than air.
Introduction: November 1999
Number of Displays: 2,000
Construction/Materials: Printed chipboard, powder-coated steel, plastic
P-O-P Company: Display Boys, Costa Mesa, Calif.

Client: Foot Locker/Nike
Producer: Medallion Associates; New York
Category: Fabricated Plastic Floorstand/Fixture
Comments: A motorized vacuum-formed basketball spins atop the display. The panels of the display are Sintra screened in four-color process with three flat colors.

Client: Foot Locker/Nike
Producer: Medallion Associates; New York
Category: Metal/Wire Floorstand
Comments: The unit was designed to have long-term use while accepting frequent updates of new ACG footwear during changing seasons. The client wanted the display to reflect the outdoor environment and activities associated with the outdoors. The materials include corrugated board, powder-coated metal and a sandblasted insert. The unit can accommodate either a graphic panel or a banner attachment.

Client: Lady Foot Locker
Producer: Medallion Associates; New York
Category: P-O-P Printing
Comments: A variety of printing techniques were used to create these banners, which were designed to make people aware of competitive sports for women and girls.