Foot Locker

Type: Triflex floorstand
Product: Boks footwear
Client: Lady Foot Locker and Reebok
P-O-P company: Medallion Associates, New York
Construction: Kraft paper mounted to corrugated cardboard, silkscreened and printed with two flat colors
Introduction: March 1992
Comments: This new product introduction display repeated the packaging design and created favorable reaction to ecology-sensitive packaging.

Product: Blacktop shoes
P-O-P company: Medallion Associates, New York
Number of displays: 1,600
Distribution: Foot Locker stores
Introduction: April 1992
Duration: Promotional
Construction: PETG plastic (fence), rubber (mat), chipboard tube with process wrap (pole), Fome-Cor with corrugated cardboard (backboard)
Reebok is taking advantage of the untapped market for outdoor basketball shoes. The Blacktop shoe promotion is an extension of 1991's success story.

Clients: Lady Foot Locker, Reebok International Ltd. and Mattel
Producer: Medallion Associates Ltd.

Clients: Lady Foot Locker and Reebok International Ltd.
Producer: Medallion Associates Ltd.

Clients: Foot Locker and Reebok International Ltd.
Producer: Medallion Associates Ltd.

Advertiser: Foot Locker, New York
Producer: Medallion Associates, New York
Objective: To bring in-store the excitement of a fast-paced TV campaign. A conventional shoe tower juts out of a one-inch-thick rubber base formed to look like blacktop. The unit is topped with a motorized flash card unit with still photos from the commercial.