Energizer Holdings, Inc.

P-O-P company: Data Display Systems
Client: Platex
Product: Banana Boat line of suncare products
Released: March 1995
The unit was created to simplify the task of selecting the correct SPF suncare product from Banana Boat's line. It offers five questions with up to six responses for each printed on the silkscreened overlay. After completing the questions, a two digit LED screen designates the applicable SPF number and the name of the recommended product is backlit by a blinking incandescent light.

Product: Vision Eyewear International Banana Boat sunglasses
Number of displays: 950 power wings, 350 floor towers, 12 combination units
P-O-P companies: HARE Enterprises, Long Beach, Calif.; Sunglass Display Co., Rancho Cucamonga, Calif.
Distribution: Mass merchants, supermarkets and drug chains
Introduction: April 1995
Duration: Permanent
Construction: Vacuum-formed, high-impact yellow plastic with fire-retardant grass skirting and a Formica-and-wood base