Energizer Holdings, Inc.

Client: The Gillette Co., Boston, Mass.
Introduction: March 2002
Number of displays: 225
Construction: Metal and wood cascading shelving, plastic extrusions, injection molding
Distribution: The Home Depot stores
P-O-P company: New Dimensions Research Corp., Melville, N.Y.

A Q&A with Jeff Palmer of Pep Boys

Client: Duracell, Boston
Comments: This endcap designed for CVS drugstores merchandises Duracell, Energizer and CVS brand batteries in one comprehensive display. The display garnered secondary placement in the front of the stores and helped to boost impulse sales of batteries, which are a high-margin item.
Introduction: July 2001
Size of Run: 4,200
Construction/Materials: Vacuum-formed and injection-molded plastic, metal, litho graphics, pegboard, peghooks
Distribution: CVS drugstores nationwide

Enhanced packaging and P-O-P displays promoting products with premiums may improve impulse sales when executed properly.

Product: Energizer keyless-entry batteries
Number of displays: 1,500
P-O-P company: Frank Mayer & Associates Inc., Grafton, Wis.
Distribution: Wal-Mart tire and lube centers
Introduction: July 2001
Duration: Semipermanent
Construction: Vacuum-formed styrene
Display set-up: Retail staff
The display for Energizer's new line of keyless entry batteries uses the shape of an automobile keyless-entry remote to attract attention and project the purpose for the batteries.