CVS Health Corp.

Client: Procter & Gamble, Cincinnati, OH
Product(s) Promoted: Duracell batteries
Distribution: CVS/pharmacy
Number of Stores: 6,300
Production Run Quantity: 43,931
Introduction: 10/5/07
Intended Duration: Permanent
Dimensions (H x W x D): 70" x 38" x 32"
Weight: 285 lbs.
Budget Category (U.S.): $801-$850 (display only)
Producer: Mechtronics Corp., White Plains, NY

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Design of the Times 2008 Contest Declaration

Client: Be Products Co., Newton, MA
Product(s) Promoted: BeFine Skin Care
Distribution: CVS, Harris Teeter, Other Drug Chains
Production Run Quantity: 1,000
Introduction: 1/2/08
Intended Duration: Permanent
Dimensions (H x W x D): 80" x 29" x 14"
Weight: 20 lbs.
Budget Category (U.S.): $251-$300 (display only)
Producer: Henschel-Steinau Inc., Englewood, NJ

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Design of the Times 2008 Contest Declaration

Client: KAO Brands Co., Stamford, CT
Product(s) Promoted: Jergens Natural Glow Express Moisturizer Skin Tone Color Enhancer
Distribution: CVS, Ulta
Number of Stores: 6,102
Production Run Quantity: 6,160
Introduction: 2/14/08
Intended Duration: 2 months
Dimensions (H x W x D): 12" x 18" x 12"
Weight: 6 lbs.
Budget Category (U.S.): $11 - $15 (display only)
Producer: Sonoco CorrFlex, Glen Rock, NJ

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Design of the Times 2008 Contest Declaration

Client: Boehringer Ingelheim Pharmaceuticals, Ridgefield, CT
Product(s) Promoted: Zantac Cool Antacid Tablets
Distribution: CVS/pharmacy
Number of Stores: 5,456
Production Run Quantity: 5,456
Introduction: 7/23/07
Intended Duration: 2 Months
Dimensions (H x W x D): 12" x 24" x 12"
Weight: 2 lbs.
Budget Category (U.S.): $16-$25 (display only)
Producer: Rand Diversified Inc., Edison, NJ

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Design of the Times 2008 Contest Declaration

Retailer: CVS/pharmacy
Location: Norwalk, CT
Media operator: SmartSource

Retailer: CVS
Location: Hattiesburg, MS