CVS Health Corp.

Client: The Coca-Cola Co., Atlanta, GA
Product(s) Promoted: Cherry Coke, Cherry Coke Zero, Dasani Plus, Diet Coke plus, Vault, Vault Zero and Vault Red Blitz
Distribution: United States (Kroger, Publix, CVS, Winn-Dixie, Albertsons)
Number of Stores: 14,000
Production Run Quantity: 14,000
Introduction: 1/19/07
Intended Duration: 12 months
Dimensions (H x W x D): 32" x 26" x 17"
Weight: 30 lbs.
Budget Category (U.S.): $51-$100 (display only)

Client: Procter & Gamble, Boston, MA
Product(s) Promoted: Venus Embrace razors
Distribution: Accounts including CVS, Walgreens and Walmart
Number of Stores: 13,800
Production Run Quantity: 18,117
Introduction: 1/7/08
Intended Duration: Permanent
Dimensions (H x W x D): 15" x 2" x 5"
Weight: 2 lbs.
Budget Category (U.S.): $26-$50 (display only)
Producer: Mechtronics Corp., White Plains, NY

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Design of the Times 2008 Contest Declaration

Client: CVS/pharmacy, Woonsocket, RI
Product(s) Promoted: Seasonally Updated CVS Brand Bath & Beauty Products
Distribution: Direct-ship to Category A and B stores
Number of Stores: 5,000
Production Run Quantity: 5,300
Introduction: 5/15/07
Intended Duration: 5 Years
Dimensions (H x W x D): 68" x 42" x 21"
Weight: 295 lbs.
Budget Category (U.S.): $701 - $750 (display only)
Producer: Summit Manufacturing, Bay Shore, NY

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Design of the Times 2008 Contest Declaration

Client: Alberto Culver, Melrose Park, IL
Product(s) Promoted: TRESemme Trial Size kits: Flawless Curls, Thermal Recovery, Smooth & Silky
Distribution: CVS/pharmacy
Number of Stores: 5,000-plus
Production Run Quantity: 5000-plus
Introduction: 2/15/08
Intended Duration: 30 Days or fewer
Dimensions (H x W x D): 15" x 26" x 10"
Weight: 10 lbs.
Budget Category (U.S.): $26 - $50 (display only)
Producer: The Strive Group, Chicago

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Design of the Times 2008 Contest Declaration

Client: Procter & Gamble, Cincinnati, OH
Product(s) Promoted: Duracell batteries
Distribution: CVS/pharmacy
Number of Stores: 6,300
Production Run Quantity: 43,931
Introduction: 10/5/07
Intended Duration: Permanent
Dimensions (H x W x D): 70" x 38" x 32"
Weight: 285 lbs.
Budget Category (U.S.): $801-$850 (display only)
Producer: Mechtronics Corp., White Plains, NY

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Design of the Times 2008 Contest Declaration

Client: Be Products Co., Newton, MA
Product(s) Promoted: BeFine Skin Care
Distribution: CVS, Harris Teeter, Other Drug Chains
Production Run Quantity: 1,000
Introduction: 1/2/08
Intended Duration: Permanent
Dimensions (H x W x D): 80" x 29" x 14"
Weight: 20 lbs.
Budget Category (U.S.): $251-$300 (display only)
Producer: Henschel-Steinau Inc., Englewood, NJ

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Design of the Times 2008 Contest Declaration

Client: KAO Brands Co., Stamford, CT
Product(s) Promoted: Jergens Natural Glow Express Moisturizer Skin Tone Color Enhancer
Distribution: CVS, Ulta
Number of Stores: 6,102
Production Run Quantity: 6,160
Introduction: 2/14/08
Intended Duration: 2 months
Dimensions (H x W x D): 12" x 18" x 12"
Weight: 6 lbs.
Budget Category (U.S.): $11 - $15 (display only)
Producer: Sonoco CorrFlex, Glen Rock, NJ

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Design of the Times 2008 Contest Declaration

Client: Boehringer Ingelheim Pharmaceuticals, Ridgefield, CT
Product(s) Promoted: Zantac Cool Antacid Tablets
Distribution: CVS/pharmacy
Number of Stores: 5,456
Production Run Quantity: 5,456
Introduction: 7/23/07
Intended Duration: 2 Months
Dimensions (H x W x D): 12" x 24" x 12"
Weight: 2 lbs.
Budget Category (U.S.): $16-$25 (display only)
Producer: Rand Diversified Inc., Edison, NJ

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Design of the Times 2008 Contest Declaration