Colgate-Palmolive Co.

Client: Colgate-Palmolive, New York, NY
Product(s) Promoted: Colgate ProClinical
Distribution: Walgreens nationwide
Number of Stores: 7,000
Production Run Quantity: 7,087
Introduction: 3/22/10
Intended Duration: 2-4 weeks
Dimensions (H x W x D): 36" x 30" x 12"
Weight: 24 lbs.
Budget Category (U.S.): $26 - $50 (includes product)
Producer: RockTenn Merchandising Displays, Winston-Salem, NC

Design of the Times 2010 Contest Declaration

Client: Colgate-Palmolive, New York, NY
Product(s) Promoted: Colgate ProClinical
Distribution: CVS/pharmacy nationwide
Number of Stores: 1,000
Production Run Quantity: 3,000
Introduction: 3/22/10
Intended Duration: 2-4 weeks
Dimensions (H x W x D): 12" x 26" x 12"
Weight: 7 lbs.
Budget Category (U.S.): $16 - $25 (includes product)
Producer: RockTenn Merchandising Displays, Winston-Salem, NC

Design of the Times 2010 Contest Declaration

Client: Colgate-Palmolive, New York, NY
Product(s) Promoted: Colgate ProClinical
Distribution: Food and drug channels
Number of Stores: 8,500
Production Run Quantity: 10,300
Introduction: 2/25/10
Intended Duration: 6 months
Dimensions (H x W x D): 7" x 18" x 4"
Weight: 1 lb.
Budget Category (U.S.): $11 - $15 (display only)
Producer: RockTenn Merchandising Displays, Winston-Salem, NC

Design of the Times 2010 Contest Declaration