Colgate-Palmolive Co.

Client: Colgate-Palmolive Co., New York
Distribution: Supermarkets, drugstores and mass merchants
Size of Run: 12,000
Producer: The Display Connection Inc., Moonachie, N.J.
Division: Temporary, Dentifrices, Mouthwash and Oral Care Implements
Objectives: The client wanted an eye-catching, youthful, compact floorstand to promote its new line of Grip 'Ems children's toothbrushes. The unit needed to convert to accommodate two different packages: singular Grip 'Ems toothbrushes and Grip 'Ems "Creature" blister packs.

Patent: Des. 372,381
Issued: Aug. 6, 1996
Inventors: Harold B. Goldring, Woodcliff Lake, N.J.; Mark A. Niven, Yonkers; Ronald Namaroff, Hartsdale, both of N.Y.; Leslie G. Davis, North Caldwell, N.J.
Assignee: Colgate-Palmolive Co., New York
The ornamental design for a display rack, as shown.

Client: Print Source
Producer: Rapid Displays
Category: Motion, Light or Sound Floorstand
Intended Length of Use: 1 -2 months
Production Run: 600
Unit Cost Range: $100 - $250
COMMENTS: To tie into the Super Bowl, this pet food bowl was created in the shape of a football stadium. An unusual three-message dissolve pole sign can be separated from the bowl and used long after the special promotion ends.

This bottom-line technology is breaking new ground in retail and other applications

Colgate Precision Motion Display
Visy Displays (International)