Free-Standing No More Marketers have turned Sunday FSIs into brand-building 'events' that get retailers fully on board POPAI Announces OMA Award Winners CPG Coupon Trends, 2002 An overview of NCH Marketing Services' annual report New Techniques to Generate Key Marketing Insights Laddering and prototyping analyses use in-depth interviews and structured visualization to generate key insights into consumer behavior. Tie-Ins Drive 'Rugrats' Launch Count On It: Numbers in P-O-P Displays Result in More Sales Want to increase and potentially double the amount of an item a grocery shopper buys? Use numbers in P-O-P, suggests a series of studies that originated at the University of Illinois. Expansion Advertising Many high-share, low-growth brands are now using advertising to suggest new ways to use the brand or new situations in which it can be consumed. Souper Merchandising: Campbell's Creates New Display Opportunities Advertising Strategies to Increase Usage Frequency The Co-Marketing Paradox A past look at the unresolved future of retail marketing First Previous 64 65 66 Next Last
