Jewel-Osco Bakes Up On-Pack Promotions Campbell's, Mills Agree on Education Stop & Shop Shows Its Smarts Free-Standing No More Marketers have turned Sunday FSIs into brand-building 'events' that get retailers fully on board POPAI Announces OMA Award Winners CPG Coupon Trends, 2002 An overview of NCH Marketing Services' annual report New Techniques to Generate Key Marketing Insights Laddering and prototyping analyses use in-depth interviews and structured visualization to generate key insights into consumer behavior. Tie-Ins Drive 'Rugrats' Launch Count On It: Numbers in P-O-P Displays Result in More Sales Want to increase and potentially double the amount of an item a grocery shopper buys? Use numbers in P-O-P, suggests a series of studies that originated at the University of Illinois. Expansion Advertising Many high-share, low-growth brands are now using advertising to suggest new ways to use the brand or new situations in which it can be consumed. First Previous 64 65 66 Next Last
