Barnes & Noble

Client: Simon & Schuster Inc., New York, NY
Introduction: August 2005
Product(s) Promoted: Children's Books
Distribution: Bookstores including Borders and Barnes & Noble
Intended Length of Use: 3 months
Size of Run: 2,000
Dimensions (H x D x W): 63" x 10.5" x 13"
Weight: 10 lbs.
Producer: Taurus Display Corp., Moorestown, NJ

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Book marketers find more success placing displays in alternate channels rather than major chains like Barnes & Noble and Borders

Client: Borders Group Inc., Ann Arbor, MI
Producer: Rapid Displays, Chicago and Union City, CA
Size of Run: 1,200
Production Date: October 2005
Comments: Key visuals for this holiday display were develped from Simon & Schuster's release, Winter's Tale-An Original Pop Up Journey.