Barnes & Noble

Hasbro Games is beefing up in-store efforts with a new organizational structure and sturdy pallets that are Wal-Mart's darlings

Client: Klutz, Palo Alto, CA
Introduction: September 2005
Product(s) Promoted: Chicken Socks activity books for kids
Distribution: Chain bookstores including Borders and at Barnes & Noble.
Intended Length of Use: 1 year
Size of Run: 1,000
Dimensions (H x D x W): 65" x 27 " x 27 "
Weight: 73 lbs.
Producer: Cornerstone Display Group, Redwood City, CA

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: SonyBMG, New York, NY
Introduction: January 2006
Product(s) Promoted: The Strokes' First Impressions of Earth CD
Distribution: Nationwide at Wherehouse, Borders, FYE, Sam Goody, Coconuts.
Intended Length of Use: 3 to 4 weeks
Size of Run: 1,075
Dimensions (H x D x W): 17" x 8.5" x 6.5"
Weight: 6 lbs.
Producer: Ventura Group Inc., Bohemia, NY

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Simon & Schuster Inc., New York, NY
Introduction: August 2005
Product(s) Promoted: Children's Books
Distribution: Bookstores including Borders and Barnes & Noble
Intended Length of Use: 3 months
Size of Run: 2,000
Dimensions (H x D x W): 63" x 10.5" x 13"
Weight: 10 lbs.
Producer: Taurus Display Corp., Moorestown, NJ

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Borders Group Inc., Ann Arbor, MI
Introduction: November 2005
Product(s) Promoted: Pop-up Books
Distribution: Borders, Waldenbooks and specialty stores
Intended Length of Use: 2 months
Size of Run: 1,200
Dimensions (H x D x W): 3'5" x 1' x 1'6"
Weight: 3 lbs.
Producer: Rapid Displays, Chicago, IL

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?