AB InBev

Product: Budweiser beer
Number of displays: Approximately 1,000
P-O-P company: Everbrite Inc., Greenfield, Wis.
Distribution: On- and off-premise locations
Introduction: November 1993
Duration: Permanent
Construction: Neon glass tubing; electronic power supply; vacuum-formed housing; polycarbonate dial face
Three feet in diameter, the round clock features neon-tube hands and a neon ring around the perimeter. "It's a monster clock," says an Anheuser-Busch official. The clock is also available to promote the O'Doul's brand.

Product: Michelob Golden Draft beer
P-O-P company: The Niven Marketing Group, Elk Grove Village, Ill.
Distribution: Convenience stores and grocery stores
Introduction: June 1993
Duration: Permanent
Construction: Plastic and fiberboard; blow-molded base
Michelob Golden Draft's convenience store endcap holds 40 to 70 cases of beer. It was designed to raise the product off the floor and to upgrade the brand's image at retail.