AB InBev

Client: Anheuser-Busch Inc.
Producer: KCS Industries Inc.
Category: Fabricated Plastics: Wall Unit
Comments: The 3-D photography provided the opportunity to bring excitement to replacement faces, and at the same time, make full use of an existing P-O-P element. Backlighting extends the depth of field and enhances the sharpness of the image, which is often lost in other 3-D processes.

Client: Anheuser-Busch Inc.
Producer: Lakeside Ltd.
Category: Fabricated Plastics: Fixture
Comments: With only six weeks to produce 3,000 units, the production schedule didn't provide sufficient time to create new tooling. What normally would have been injection molded or roto-casted was hand fabricated. Sheet plastic was cut and heat formed in the dimensions of a ski tip.

Everbrite Inc.
Anheuser-Busch Inc.
Injection-molded Plastics: Wall Units

KCS Industries Inc.
Anheuser-Busch Inc.
Injection-molded Plastics: Signs

Rapid Mounting & Finishing Co.
Anheuser-Busch Inc.
Motion, Light and Sound: Floorstands

Everbrite Inc.
Anheuser-Busch Inc.
Multiple Materials: Signs

Anheuser-Busch Tip Jar
Thomas A. Schutz Co.

Product: Anheuser-Busch Michelob Golden Draft and Golden Draft Light beers
Number of displays: 500 (edge-lit signs); 1,500 to 3,000 (animated barrel spectaculars)
P-O-P companies: Promotional Products, Tarrytown, N.Y. (edge-lit sign); Lakeside Ltd., Minneapolis (animated barrel spectacular)
Distribution: On-premise locations (edge-lit sign); on- and off-premise locations (animated barrel spectacular)
Introduction: April 1992
Duration: Permanent

Product: Anheuser-Busch Michelob Golden Draft and Golden Draft Light beers
Number of displays: 500 (edge-lit signs); 1,500 to 3,000 (animated barrel spectaculars)
P-O-P companies: Promotional Products, Tarrytown, N.Y. (edge-lit sign); Lakeside Ltd., Minneapolis (animated barrel spectacular)
Distribution: On-premise locations (edge-lit sign); on- and off-premise locations (animated barrel spectacular)
Introduction: April 1992
Duration: Permanent