AB InBev

Product: Bud Light beer
Number of displays: 11,000
P-O-P company: The Waylon Co., St. Louis
Distribution: Convenience stores, supermarkets, drugstores, independent liquor stores
Introduction: May 1997
Duration: Temporary
Construction: Corrugated
A summertime promotion for Bud Light included the Bud Light "Ladies" on this colorful corrugated floorstand.

Client: Anheuser-Busch Inc.
Producer: Graphic Converting Inc., Niles, Ill.
Category: Paperboard (Corrugated/Chipboard/Foamboard) - Beer/Wine/Spirits
Production Run: 1,500
Unit Cost Range: $25-$99
Comments: This display has three different motions -- the alligator's head and tail and the three frogs -- and each is moving in a different direction.

Graphic Converting Inc.
This Bud's for You Motion Display
Anheuser-Busch Inc.