Winter Holidays

Products: Jigsaw, 3-inch belt sander, 0.5-inch drill, circular saw and router
P-O-P company: Advertising Display Co., Englewood Cliffs, N.J.
Distribution: Hardware and home center stores
Construction: Corrugated cardboard
Comments: A freestanding endcap or minipallet showcases Skil Corp.'s "Classic" tools. The endcap holds a total of 15 tools, while the minipallet holds 30 tools. "It's turnkey in a sense that all product is set to go and ready to retail the way it is," a corporate representative says.

Products: Stroh's and Stroh's Light beers
P-O-P companies: Moebius Printing Co., Milwaukee (printing); Wescott Paper Products Co., Detroit (die cutting and finishing)
Distribution: Grocery and liquor stores
Construction: Printed on paper and mounted to chipboard

Products: Fuji Photo Film USA Inc. Elmsford, N.Y., Film and QuickSnap one-time-use cameras
P-O-P companies: HK Group, New York (header); Lloyd & Ulman, Wycoff, N.Y. (base)
Distribution: Specialty retailers, mini-labs, and discount, department, drug and food stores
Construction: Corrugated cardboard

Introduced: December 1991
Advertising agency: In-house
P-O-P firm: Not applicable
Construction: Corrugated cardboard
Quantity: 5,000

Advertiser: Coca-Cola USA, Atlanta
Producer: Masterack, Atlanta
Objective: To create in-store presence during the holiday season for Coca-Cola products.