Michelob 2003 Holiday Fireplace
Client: Anheuser-Busch Companies Inc., St. Louis
Producer: Rapid Displays, Chicago and Union City, Calif.
Duration: Temporary
Size of Run: 6,400
Dimensions (H x W x D): 4' x 4' x 2'
Weight: 7 lb.
Comments: Retailers carrying this display earned sales increases by an average of 30% during the holiday season. The fireplace can rest on top of stacked cases of Michelob product, or cases can be stacked along the hearth of the fireplace.