Winter Holidays

Client: K'nex Industries, Hatfield, PA
Product(s) Promoted: Connection Toy Set
Distribution: Toys "R" Us
Number of Stores: 460
Production Run Quantity: 500
Introduction: November 2006
Intended Duration: 3-4 months
Dimensions (H x W x D): 86" x 36" x 40"
Weight: 50 lbs.
Budget Category (U.S.): $501 - $550
Producer: The Display Connection Inc., Moonachie, NJ

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Design of the Times 2007 Contest Declaration

Client: Keebler Co., Battle Creek, MI
Product(s) Promoted: Keebler Crackers (Club, Toasteds, Town House, Wheatables)
Distribution: Supermarkets Nationwide
Number of Stores: 10,000
Production Run Quantity: 10,500
Introduction: November 2006
Intended Duration: 1 month
Dimensions (H x W x D): 71" x 86" x 30"
Weight: 40 lbs.
Budget Category (U.S.): $51 - $100

Client: ProvoCraft, Spanish Fork, UT
Product(s) Promoted: Cricut Personal Electronic Cutter
Distribution: Wal-Mart
Number of Stores: 1,500
Production Run Quantity: 1,500
Introduction: November 2006
Intended Duration: Three months
Dimensions (H x W x D): 101" x 30" x 20"
Weight: 25 lbs.
Budget Category (U.S.): $101 - $150

Client: Absolut Spirits Co., New York, NY
Product(s) Promoted: Level Vodka
Distribution: Off-premise nationwide
Number of Stores: Not available
Production Run Quantity: 140,000
Introduction: November 2006
Intended Duration: 3 months
Dimensions (H x W x D): 14" x 16" x 4"
Weight: 4 lbs.
Budget Category (U.S.): $6 - $10
Producer: G2 Worldwide, New York, NY

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: K'nex, Hatfield, PA
Product(s) Promoted: Connection Toy Set
Distribution: Toys "R" Us
Number of Stores: 600
Production Run Quantity: 575
Introduction: October 2006
Intended Duration: 3-4 months
Dimensions (H x W x D): 36" x 294" x 13"
Weight: 10 lbs.
Budget Category (U.S.): $151 - $200
Producer: The Display Connection Inc., Moonachie, NJ

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: North American Corp. for Wm. Wrigley Jr. Co., Chicago, IL
Product(s) Promoted: Altoids Chocolate Dipped Mints
Distribution: Supermarkets
Number of Stores: 2,000
Production Run Quantity: 6,000
Introduction: December 2006
Intended Duration: 1-2 months
Dimensions (H x W x D): 47" x 23" x 12"
Weight: 12 lbs.
Budget Category (U.S.): $6 - $10

Client: Candle-lite, Cincinnati, OH
Product(s) Promoted: Candle-lite's Willow Lane Candle collection
Distribution: Specialty stores nationwide
Number of Stores: 180
Production Run Quantity: 200
Introduction: January 2007
Intended Duration: 2 years
Dimensions (H x W x D): 78" x 18" x 18"
Weight: 75 lbs.
Budget Category (U.S.): $401 - $450