Winter Holidays

A case study from the Promotion Marketing Association's 2007 Reggie Awards

Client: Diageo, Norwalk, CT
Production Run: 1,000
Production Date: August 2006
Producer: Rapid Displays, Chicago and Union City, CA
Objective: To help secure incremental display space during the holiday season.

Client: Compass Productions
Producer: Harbor Industries, Grand Haven, MI

Marketing objectives:
To design and produce an interactive unit that is cost effective and permanent in appearance and will last through the Christmas selling season. The interactive portion must be easily removable so it can be shipped back to the display manufacturer for reprogramming and re-use the following season. The fixture is designed to be destroyed post-promotion.

How did the program's design meet these objectives?

Client: Walgreens Co., Deerfield, IL
Product(s) Promoted: Holiday fragances and hair care items
Distribution: Walgreens
Number of Stores: 5,800
Production Run Quantity: 5,800
Introduction: November 2006
Intended Duration: 2 months
Dimensions (H x W x D): 46" x 120" x 12"
Weight: 6 lbs.
Budget Category (U.S.): $26 - $50
Producer: Great Northern Corp., Racine, WI

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Design of the Times 2007 Contest Declaration

Client: Disney Mobile, North Hollywood, CA
Product(s) Promoted: Mobile Phone and Virtual Network Operator
Distribution: Wide range of retailers
Number of Stores: 300
Production Run Quantity: 300
Introduction: November 2006
Intended Duration: 2 years
Dimensions (H x W x D): 54" x 22" x 17"
Weight: 30 lbs.
Budget Category (U.S.): $251 - $300
Producer: Frank Mayer and Associates, Grafton, WI

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Design of the Times 2007 Contest Declaration

Client: Hasbro Inc., Pawtucket, RI
Product(s) Promoted: Butterscotch FurReal Pony
Distribution: Target and Wal-Mart
Number of Stores: 1,650
Production Run Quantity: 1,650
Introduction: October 2006
Intended Duration: Three months
Dimensions (H x W x D): 48" x 48" x 36"
Weight: 75 lbs.
Budget Category (U.S.): $351 - $400
Producer: Design Phase Inc., Waukegan, IL

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Design of the Times 2007 Contest Declaration

Client: Axiom Wine Co.
Producer: Packaging Arts
Source: San Francisco P.O.P Show 2006