Winter Holidays

Client: Beiersdorf Inc., Wilton, CT
Product(s) Promoted: Nivea Travel Size Cream Tins and Lip Product
Distribution: Mass Merchants
Number of Stores: 500
Production Run Quantity: 500
Introduction: 12/1/09
Intended Duration: 2-3 months
Dimensions (H x W x D): 68" x 17" x 17"
Weight: 5 lbs.
Budget Category (U.S.): $26 - $50 (display only)
Producer: Henschel-Steinau Inc., Allendale, NJ

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Design of the Times 2010 Contest Declaration

The holiday season sparks displays that tout beverages as gifts, and this pole topper is no exception. Paul Masson's oak-barrel aged brandies tie in with a display that highlights the barrel.

• Dimensional, round visuals seem to float atop cases of product.
• Oversize replicas of the Grande Amber aged bottles and a half barrel take shape via vacuum forming.

Design Data

• Producer: The Display Connection Inc., Moonachie, N.J.
• Client: Constellation Brands, Canandaigua, N.Y.

Client Company: Bath & Body Works
Country of Production: United States
Country of Placement: United States
Intended Length of Use: 1 month
Producer: Rapid Displays
Unit Cost: Under $500
Production Date: 9/15/2009
Production Run Quantity: 1,114

Client Company: Bath & Body Works
Country of Production: United States
Country of Placement: United States
Intended Length of Use: 1 month
Producer: Rapid Displays
Unit Cost: Under $750
Production Date: 9/1/2009
Production Run Quantity: 810
Objectives: To communicate Bath & Body Works' holiday theme, "The Perfect Christmas," through an eye-catching motion display. To heighten sales during the critical holiday selling season.