Diamond Foods Multi-brand Campaign
Brands: Pop Secret, Emerald Snack Nuts, Diamond of California
Key Insight: Diamond's research revealed that customers are staying home more, going to the movies less.
Solution: Present all of its brands as at-home "finger foods" for entertaining during Halloween, Thanksgiving, Christmas, New Year's and the Super Bowl.
Description: Header cards carry recipe tearpads and displays drive consumers to the website to enter contests and more. Each brand (Emerald and Pop Secret are pictured here) has a tailored program that leverages its core colors and look.
