Sustainability

Brand: Keen
Client: Keen Footwear
Producer: Beeline Group, Newark, CA, a division of Leggett & Platt

Marketing objectives:

Brand: Coppertone
Client: Schering-Plough Corp.
Producer: Henschel-Steinau, Englewood, NJ

Marketing objectives:

Brand: Gerber
Client: Gerber Products Co.
Producer: Sonoco, Hartsville, SC

Marketing objectives:
Gerber wanted to give its sales force a flexible display that would address the specific needs of different retailers, yet also drive down unique SKUs, waste and design time. The client also wanted to feature new and existing items on one display, allowing for all layers and sides to be shopped without corrugated interference. Additionally, Gerber wanted high efficiencies in warehousing, trucking and cross-docking.

Brand: Nature Valley
Client: General Mills
Producer: Solutions Group, Bogota, Colombia

Marketing objectives:
In July 2006, Solutions Group began work on a project for General Mills aimed at improving displays for the Nature Valley brand to make distribution and execution more efficient.

OptiLogistics created its OptiLedge as an alternative base for unit loads that is integral to the packaged product or display during its storage and distribution. The lightweight OptiLedge adjusts to the display's size. Injection molded onsite by the shipper, it can be fitted to the base of a unit load. It is fixed in place with ordinary straps and/or stretch film. The unitized load can then be handled with a forklift or a hand jack, in the same manner as a palletized load would be.
www.optilogistics.com
866-995-3343

Redken Labs, BIC, Microsoft and LEGO packages leverage shape, structure, color and light