Sustainability

Brand: Style Step
Client: Steffen Enterprises
Producer: Harbor Industries, Grand Haven, MI

Marketing objectives:
To design and produce a unit that would ship "knock down" and take up the least amount of truck space in an effort to reduce shipping costs.

How did the program's design meet these objectives?
The program was engineered with packed parts nested together to reduce the overall carton size for shipping.

How did this program perform against its objectives?

Brand: Sears
Client: Sears, Roebuck & Co.
Producer: Harbor Industries, Grand Haven, MI

Marketing objectives:
To create a flexible fixture that could be used as a promotional unit throughout the store. During the development cycle, we focused on the end of the unit's useful life. The entire unit is recyclable, with the exception of the casters. The unit is steel, aluminum and ABS plastic. We went as far as including the recycle code on the injection-molded shelves.

How did the program's design meet these objectives?

Client: Compass Productions
Producer: Harbor Industries, Grand Haven, MI

Marketing objectives:
To design and produce an interactive unit that is cost effective and permanent in appearance and will last through the Christmas selling season. The interactive portion must be easily removable so it can be shipped back to the display manufacturer for reprogramming and re-use the following season. The fixture is designed to be destroyed post-promotion.

How did the program's design meet these objectives?

Client: Schering-Plough, Kenilworth, NJ
Product(s) Promoted: Continuous Spray Suncare Protection
Distribution: Wal-Mart
Number of Stores: 2,500
Production Run Quantity: 8,190
Introduction: March 2007
Intended Duration: 3-6 months
Dimensions (H x W x D): 53" x 48" x 24"
Weight: 20 lbs.
Budget Category (U.S.): $101 - $150
Producer: Mechtronics, White Plains, NY

Marketing objectives:

Brand: Olay Total Effects
Client: Procter & Gamble
Producer: Consortium Companies Inc., Erlanger, KY

Marketing objectives:
The brand's primary competition were moving into premium materials with their promotional programs. The brand felt it necessary to continue using premium materials but also address the issues of cost reduction and sustainability.

How did the design meet these objectives?

Brand: Gerber
Client: Gerber Childrenswear Inc.
Producer: Pratt Display, Conyers, GA

Marketing objectives:
To provide a freestanding merchandising display for the mass market while adhering to the sustainability initiatives of Gerber Childrenswear and Wal-Mart. The display was made from 70% recycled materials, thereby aiding in the protection of the environment.

How did the program's design meet these objectives?

Brand: Olay Regenerist
Client: Procter & Gamble
Producer: Consortium Companies Inc., Erlanger, KY

Marketing objectives:
The brand's primary competition were moving into premium materials with their promotional programs. The brand felt it necessary to continue using premium materials but also address the issues of cost reduction and sustainability.

How did the design meet these objectives?