Sustainability

Product: Chinet items
Number of displays: 5,200
Average unit cost: $11.75
P-O-P company: Advertising Display Company, Englewood Cliffs, N.J.
Distribution: Grocery stores
Introduction: May 1991
Duration: Promotional
Construction: Recycled corrugate
A seasonal display for Chinet is meant to be saved and used again next summer.

Product: Photo film
Number of displays: Thousands
Distribution: Camera shops, discount stores, drug stores, groceries
Introduction: August 1991
Duration: Semi-permanent
Construction: Recycled and recyclable corrugate
Fuji Photo Film's display-based promotion features brightly colored umbrellas.