Sustainability

Retail Category: Department/Specialty: Cosmetics & Fragrances
Display Type: Counter: Permanent
Client: Aveda, Minneapolis
Producer: AG Industries, Cleveland
Size of Run: 2,800
Comments: This display, launched in conjunction with Earth Day 2002, utilizes environmentally friendly materials to showcase its Indigenous products. The graphic panel is interchangeable and the literature housed in the display is about the products and the company's plan to donate a percentage of the sales proceeds to environmental organizations.

Client: Lipton Inc., Englewood Cliffs, N.J.
Size of Run: 1,500
Producer: Smurfit-Stone Display Group, Sandston, Va.
Division: Temporary, Grocery and General Merchandise Products: Containerized and Processed Foods

Product: Sport watches
Number of displays: 900
P-O-P company: Tenneco Packaging, Los Angeles
Distribution: Athletic specialty and sporting goods stores
Introduction: October 1996
Duration: Permanent
Construction: Recycled aluminum cans, acrylic
Replacing wood with aluminum, Freestyle updated and improved one of its most successful countertop watch display cases.

Product: Hiking boots and other active footwear
Number of displays: 10,000
P-O-P company: Prairie fish, Chicago
Distribution: Specialty outdoor and sporting goods stores
Introduction: April 1996
Duration: Permanent
Construction: Reclaimed pine lumber and recycled steel wire
A slatwall display from Merrell Footwear offers an angled wire frame that supports the shoe and allows the tread to be displayed to customers.

Product: Thermal underwear
P-O-P company: Prairie Fish, Chicago
Distribution: Specialty outdoor stores
Introduction: October 1996
Duration: Permanent
Construction: Recycled wood
The four-shelf kiosk for Patagonia's thermal underwear features components made from recycled wood products. The approach emphasizes the company's environmental awareness, which has also seen it reduce its packaging needs by more than 20 tons of paper in the last two years.

Product: Monday's Child soap
Number of displays: 7,500; 100,000 bags; 5,000 gift boxes
P-O-P company: C.A. Cautts Ltd. (display and gift box manufacture), London, England; Dempson Packing Ltd. (bag manufacture), Maidstone, Kent, England
Distribution: Gift and natural products stores
Introduction: February 1996
Duration: Temporary
Construction: Corrugated, 100-percent recycled fiber

Product: Athletic footwear
Number of displays: 10,000
P-O-P company: Willamette Industries Inc., Elk Grove, Ill.
Distribution: Sporting goods, athletic specialty and department stores
Introduction: February 1995
Duration: Temporary
Construction: Corrugated
This corrugated display successfully met Avia's criteria for a display unit: it Is sturdy, lightweight, inexpensive and recyclable.

Products: Bath, hair and skincare products
Number of displays: 500 freestanding/endcap displays; 2,000 shelf displays
P-O-P company: Stone Container Corp., Dallas
Distribution: Drugstores; health and natural food stores
Introduction: February 1995
Duration: Semipermanent
Construction: Direct-printed corrugated with silkscreened headers
Displays created for the earth preserv line of personal care products showcase the company's ecological focus through the use of raw corrugated board and educational header text.