Sustainability

Client: Johnson & Johnson Sales & Logistic Co., Fort Washington, PA
Product(s) Promoted: Various SKUs of Zyrtec OTC product
Distribution: Walmart
Number of Stores: All stores
Production Run Quantity: 6,000 half-pallets; 17,000 PDQs; 34,000 power wings
Introduction: 2/1/08
Intended Duration: 6 months or longer
Dimensions (H x W x D): 50" x 49" x 20"
Weight: 35 lbs.
Budget Category (U.S.): $201 - $250 (display only)

Client: Johnson & Johnson Sales & Logistics Co., Morris Plains, NJ
Product(s) Promoted: 52-count Listerine Whitening Quick Dissolve Strips
Distribution: Walmart
Number of Stores: All Walmart stores
Production Run Quantity: 37,000
Introduction: 8/5/07
Intended Duration: 3 weeks
Dimensions (H x W x D): 11" x 30" x 9"
Weight: 4 lbs.
Budget Category (U.S.): $16 - $25 (display only)
Producer: Henschel-Steinau Inc., Englewood, NJ

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Design of the Times 2008 Contest Declaration

Client: Cadbury Adams, Parsippany, NJ
Product(s) Promoted: Gum brands including Trident, Dentyne, Stride
Distribution: Mass Merchant
Number of Stores: 2,500 or more
Production Run Quantity: 5,000 (first run) and ongoing
Introduction: 1/1/08
Intended Duration: 3 months
Dimensions (H x W x D): 61" x 14" x 15"
Weight: 45 lbs.
Budget Category (U.S.): Less than $5 (display only)
Producer: Menasha Packaging, Brooklyn Park, MN

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Design of the Times 2008 Contest Declaration

Client: Cadbury Adams, Parsippany, NJ
Product(s) Promoted: Trident, Dentyne, Stride and other gum brands
Distribution: Mass merchants
Number of Stores: 6,000
Production Run Quantity: 6,000
Introduction: 11/30/07
Intended Duration: 2 to 3 months
Dimensions (H x W x D): 81" x 24" x 24"
Weight: 80 lbs.
Budget Category (U.S.): $26 - $50 (display only)
Producer: Menasha Packaging, Brooklyn Park, MN

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Design of the Times 2008 Contest Declaration

Client: Nestle Nutrition, Minneapolis, MN
Product(s) Promoted: Boost chocolate and peanut butter bars
Distribution: National mass market retailers
Number of Stores: NA
Production Run Quantity: 10,000
Introduction: 1/6/07
Intended Duration: 3 weeks
Dimensions (H x W x D): 24" x 14" x 4"
Weight: 5 lbs.
Budget Category (U.S.): Less than $5 (display only)
Producer: Pratt Display, Allendale, NJ

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Design of the Times 2008 Contest Declaration

Client: Hormel Foods, Austin, MN
Product(s) Promoted: House Of Tsang Oils and Sauces
Distribution: Grocery
Number of Stores: 200+ currently
Production Run Quantity: 1,000
Introduction: 2/7/08
Intended Duration: Six months
Dimensions (H x W x D): 63" x 14" x 17"
Weight: 10 lbs.
Budget Category (U.S.): $11-$15 (display only)
Producer: Ideal, Chicago, IL

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Design of the Times 2008 Contest Declaration

Client: Cadbury Adams, Parsippany, NJ
Product(s) Promoted: Gum brands including Trident, Dentyne and Stride
Distribution: Convenience Stores
Number of Stores: 8,000
Production Run Quantity: 16,000
Introduction: 1/1/08
Intended Duration: Three months
Dimensions (H x W x D): 61" x 14" x 15"
Weight: 50 lbs.
Budget Category (U.S.): $16-$25 (display only)
Producer: Menasha Packaging, Brooklyn Park, MN

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Design of the Times 2008 Contest Declaration

Client: The Clorox Co., Oakland, CA
Product(s) Promoted: Clorox Green Works All-Purpose Cleaner and Glass Cleaner
Distribution: Costco
Number of Stores: 389
Production Run Quantity: 389
Introduction: 4/1/07
Intended Duration: 1-month promotion and permanent SKU placement
Dimensions (H x W x D): 32" x 48" x 24"
Weight: 35 lbs.
Budget Category (U.S.): $201 - $250 (display only)
Producer: MARS Advertising, Southfield, MI

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Design of the Times 2008 Contest Declaration

Client: Procter & Gamble, Cincinnati, OH
Product(s) Promoted: Tide Concentrated Liquid Laundry Detergent
Distribution: Walmart
Number of Stores: 3,000
Production Run Quantity: 3,000
Introduction: 9/1/07
Intended Duration: 3 months
Dimensions (H x W x D): 14" x 8" x 3"
Weight: 10 lbs.
Budget Category (U.S.): $201 - $250 (display only)
Producer: Saatchi & Saatchi X, Springdale, AR

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Design of the Times 2008 Contest Declaration

Client: SC Johnson, Racine, WI
Product(s) Promoted: OFF PowerPad lanterns and refill pads
Distribution: Target
Number of Stores: 420
Production Run Quantity: 420
Introduction: 5/3/08
Intended Duration: 8 weeks
Dimensions (H x W x D): 12" x 36" x 14"
Weight: 5 lbs.
Budget Category (U.S.): $51 - $100 (display only)
Producer: Great Northern Corp., Racine, WI

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Design of the Times 2008 Contest Declaration