Sustainability

Client: The Clorox Co., Oakland, CA
Product(s) Promoted: Clorox Green Works All-Purpose Cleaner and Glass Cleaner
Distribution: Costco
Number of Stores: 389
Production Run Quantity: 389
Introduction: 4/1/07
Intended Duration: 1-month promotion and permanent SKU placement
Dimensions (H x W x D): 32" x 48" x 24"
Weight: 35 lbs.
Budget Category (U.S.): $201 - $250 (display only)
Producer: MARS Advertising, Southfield, MI

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Design of the Times 2008 Contest Declaration

Client: Procter & Gamble, Cincinnati, OH
Product(s) Promoted: Tide Concentrated Liquid Laundry Detergent
Distribution: Walmart
Number of Stores: 3,000
Production Run Quantity: 3,000
Introduction: 9/1/07
Intended Duration: 3 months
Dimensions (H x W x D): 14" x 8" x 3"
Weight: 10 lbs.
Budget Category (U.S.): $201 - $250 (display only)
Producer: Saatchi & Saatchi X, Springdale, AR

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Design of the Times 2008 Contest Declaration

Client: SC Johnson, Racine, WI
Product(s) Promoted: OFF PowerPad lanterns and refill pads
Distribution: Target
Number of Stores: 420
Production Run Quantity: 420
Introduction: 5/3/08
Intended Duration: 8 weeks
Dimensions (H x W x D): 12" x 36" x 14"
Weight: 5 lbs.
Budget Category (U.S.): $51 - $100 (display only)
Producer: Great Northern Corp., Racine, WI

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Design of the Times 2008 Contest Declaration

Client: Wm. Wrigley Jr. Co. North American Corp., Glenview, IL
Product(s) Promoted: 5 Gum
Distribution: Walmart
Number of Stores: 2,000
Production Run Quantity: 15,000
Introduction: 7/10/07
Intended Duration: 2 months
Dimensions (H x W x D): 12" x 30" x 12"
Weight: 5 lbs.
Budget Category (U.S.): $6 - $10 (display only)
Producer: Smurfit-Stone Display Group, Jackson, WI

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Design of the Times 2008 Contest Declaration

Client: Playtex, Westport, CT
Product(s) Promoted: Banana Boat Bonus Kids 8-ounce UltraMist
Distribution: Walmart
Number of Stores: 3,000
Production Run Quantity: 4,000
Introduction: 4/15/08
Intended Duration: 4 weeks
Dimensions (H x W x D): 8" x 30" x 13"
Weight: 25 lbs.
Budget Category (U.S.): Less than $5 (display only)
Producer: Alliance, a division of Rock-Tenn Co., Winston-Salem, NC

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Design of the Times 2008 Contest Declaration

Client: Frito-Lay, Plano, TX
Product(s) Promoted: Tostitos, Lays and Salsa
Distribution: National
Number of Stores: 6,250
Production Run Quantity: 6,250
Introduction: 12/1/07
Intended Duration: 6 weeks
Dimensions (H x W x D): 50" x 32" x 32"
Weight: 10 lbs.
Budget Category (U.S.): $16-$25 (display only)
Producer: The Strive Group, Chicago, IL

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Design of the Times 2008 Contest Declaration

Client: Ascendia Brands, Hamilton, NJ
Product(s) Promoted: Healing Garden 6.4-ounce Mist, lotions and Body Wash
Distribution: Walgreens, Shoppers Drug Mart and other mid-size retailers
Number of Stores: 8,000
Production Run Quantity: 17,000
Introduction: 4/21/08
Intended Duration: 3 Months
Dimensions (H x W x D): 13" x 19" x 12"
Weight: 10 lbs.
Budget Category (U.S.): $6-$10 (display only)

Client: Walmart Stores Inc., Bentonville, AR
Product(s) Promoted: Grocery and Electronics
Distribution: Walmart
Number of Stores: 3,000
Production Run Quantity: 3,000
Introduction: 3/29/08
Intended Duration: 3/29/08 to 4/30/08
Dimensions (H x W x D): 36" x 48" x 30"
Weight: 75 lbs.
Budget Category (U.S.): More than $1,001 (display only)
Producer: Premier Retail Networks (PRN), San Francisco, CA

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Design of the Times 2008 Contest Declaration

Client: Johnson & Johnson Sales & Logistics Co., Morris Plains, NJ
Product(s) Promoted: Visine .5-ounce Eye Drops
Distribution: Walmart and Nationally
Number of Stores: 3,100
Production Run Quantity: 3,921
Introduction: 1/3/08
Intended Duration: 4 to 6 weeks
Dimensions (H x W x D): 10" x 30" x 8"
Weight: 5 lbs.
Budget Category (U.S.): $11 - $15 (display only)
Producer: Henschel-Steinau Inc., Englewood, NJ

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Design of the Times 2008 Contest Declaration

Client: Beiersdorf Inc., Wilton, CT
Product(s) Promoted: Nivea Body Goodbye Cellulite
Distribution: Walmart
Number of Stores: 3,000
Production Run Quantity: 11,000
Introduction: 5/10/08
Intended Duration: 1 month
Dimensions (H x W x D): 10" x 29" x 8"
Weight: 5 lbs.
Budget Category (U.S.): $6 - $10 (display only)
Producer: Henschel-Steinau Inc., Englewood, NJ

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Design of the Times 2008 Contest Declaration