Super Bowl & Football

Patent: 5,439,120
Issued: Aug. 8, 1995
Inventor: Emory N. Brozak, Strongsville, Ohio
Assignee: American Greetings Corp., Cleveland
The merchandising system includes an upright store fixture and at least one hanger arm coupled with the upright store fixture. The hanger arm has a gravity slide portion extending downward from a location on the front of the upright store fixture; a stop member; a front portion extending forwardly from the lower end of the gravity slide portion, and a support device at the forward end of the front portion.

Product: Decorative balloons
Number of displays: 2,000
P-O-P company: A.G. Industries, Cleveland
Distribution: Supermarkets, mass merchants, chain drugstores
Introduction: May 1995
Duration: Permanent
Construction: Plastic-coated wire mesh (corral and clip-on caddy); plastic; plastic-coated wire and metal (floor spinner)

Client: Marvel Entertainment Group
Producer: Thomson-Leeds Co.; New York
Category: Inflatables
Comments: This 68-inch-long display was designed for use in comic book stores. The goal was to provide instant recognition for the Wolverine character, with particular emphasis on his signature claws. Seven different inflatable chambers were produce -- six for the claws alone. The display is cost-effective as well, shipping flat in an envelope pouch.

Client: American Greetings
Producer: American Greetings; Cleveland
Category: Metal/Wire Fixture
Comments: The client wanted to take advantage of air space and show full facings of the available selection of balloons. The unit has a perimeter channel that holds the inflated balloons in a full frontal facing. The wire construction keeps the unit lightweight and easy to assemble. The components also interlock, providing versatility in adding extensions.

The P-O-P Game Gets Serious As Sporting Goods Stores Get Bigger, Retailers Flex Their Muscle & Product Marketers Go For The Kill Shot.

Client: Nabisco
Product: Oreo Cookies
P-O-P company: Alger Creations Inc., Brooklyn, N.Y.
Construction: Inflatable vinyl
Introduction: October 1994

Client: Anheuser-Busch Inc.
Product: Michelob and O'Doul's
P-O-P company: Alger Creations Inc., Brooklyn, N.Y.
Distribution: Off-premise accounts
Construction: Vinyl
Introduction: May 1994