Greenview Inflatables
Product: Fertilizers and weed control products
Number of displays: 20,000
P-O-P company: Brulene Associates, West New York, N.J.
Distribution: Home centers, lawn & garden and hardware stores
Introduction: March 1993
Duration: Semi-permanent
Construction: PVC
Looming overhead like miniature blimps, the bright green and yellow inflatables provide "instant recognition at the point-of-sale," says a company spokesman.