Super Bowl & Football

Client: The Integer Group for Coors Brewing Co., Lakewood, CO
Introduction: December 1, 2003
Size of Run: 900
Distribution: Off-premise accounts including supermarkets
Dimensions (H x W x D): 2'6" x 5'6" x 1'
Weight: 20 lb.
Producer: Everbrite LLC, Greenfield, WI

Client: MSA Safety Works, Pittsburgh, PA
Introduction: July 2, 2003
Size of Run: 1,500
Distribution: Home centers and hardware stores including The Home Depot
Dimensions (H x W x D): 4' x 1'7" x 1'6"
Weight: 40 lb.
Producer: U.S. Display Group, Newark, NJ

Client: Dreamworks, Los Angeles, CA
Introduction: March 1, 2004
Size of Run: 6,750
Distribution: Movie Theaters
Dimensions (H x W x D): 9' x 10' x 2'
Weight: 10 lb.
Producer: The Inflatable Marketplace and Jerry Johnson & Assoc., El Cajon, CA
Click here to view a short QuickTime movie of this display.

Client: Schwinn, Madison, Wis.
Introduction: April 2004
Number of displays: 400
Distribution: Toys "R" Us stores
Producer: Darko Inc., Twinsburg, Ohio
Comments: Schwinn has reintroduced a 1960s favorite, the Sting-Ray, with contemporary custom motorcycle-influenced design elements. The fat rear tire required a special display, which is being used by Toys "R" Us.

A look at the marketplace for retail TV and radio

Anheuser-Busch prevails in the battle for pre-game display space