Frito-Lay Super Bowl 2004 Spectacular
Client: Frito-Lay, Plano, Texas
Producer: Rapid Displays, Chicago and Union City, Calif.
Duration: Temporary
Production Date: October 2003
Size of Run: 5,500
Comments: Frito-Lay has a long tradition of Super Bowl tie-ins, and the company maximizes its partnership with NFL football with these lobby spectaculars.
