Client: Frito-Lay Inc., Plano, TX
Product(s) Promoted: Lays, Doritos, Tostitos, Cheetos, Salsa
Distribution: Mass Merchants Nationwide
Number of Stores: 7,500
Production Run Quantity: 7,600
Introduction: 5/15/09
Intended Duration: 12-wks
Dimensions (H x W x D): 145" x 192" x 24"
Weight: 75 lbs.
Budget Category (U.S.): $101 - $150 (display only)
Producer: The Strive Group, Chicago, IL
Design of the Times 2009 Contest Declaration