Summer Holidays

Retailer: Dominick's
Location: Chicago

Retailer: The Home Depot
Location: Houston

Retailer: Jewel-Osco
Location: Chicago

Client: Anheuser-Busch
Category: Beverages - Beer
Intended Length of Use: 1 months
Producer: Rapid Displays
Unit Cost: Under $25
Production Date: 4/7/2008
Production Run Quantity: 2,000
Objectives: To encourage shoppers to purchase Bud Light during the critical summer selling season by creating a summer theme of an outdoor party. This display succeeded in reminding shoppers that Bud Light and parties go hand in hand and retailers saw sales increases of 9% and greater by using the display.

Product: Eckrich Meat Products
P-O-P company: RR Donnelly, Chicago, printed the P-O-P
Key insight: Qualitative research led the meat brand to grilling and college football to target its mostly male audience.
Comment: Former quarterback Kirk Herbstreit anchored a sweeps campaign that included counter cards (shown here), standees and shelf signs.

Client: The Clorox Co., Oakland, CA
Product(s) Promoted: KC Masterpiece BBQ Sauce, Kingsford Lighter Fluid, Kingsford Mesquite Woodchips, BIC Multi-Purpose Lighter, Calico Hot Shot II
Distribution: Ralphs
Number of Stores: 100
Production Run Quantity: 100
Introduction: 1/1/08
Intended Duration: 6-12 months
Dimensions (H x W x D): 63" x 24" x 20"
Weight: 30 lbs.
Budget Category (U.S.): $551-$600 (includes product)

Client: Sara Lee, Downers Grove, IL
Product(s) Promoted: Breakfast, grilling, lunch, sandwich and specialty bakery products
Distribution: Albertsons Grocery Stores
Number of Stores: 10
Production Run Quantity: 10
Introduction: 11/1/07
Intended Duration: 1 year
Dimensions (H x W x D): 12" x 48" x 0"
Weight: 1 lb.
Budget Category (U.S.): $251-$300 (display only)
Producer: Launch Creative Marketing, Chicago, IL

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Design of the Times 2008 Contest Declaration

Client: Sara Lee, Downers Grove, IL
Product(s) Promoted: Sara Lee Hamburger and Hot Dog Buns
Distribution: Grocery Store Chains
Number of Stores: 100
Production Run Quantity: 100
Introduction: 4/1/08
Intended Duration: 2 years
Dimensions (H x W x D): 56" x 30" x 24"
Weight: 40 lbs.
Budget Category (U.S.): $151-$200 (display only)
Producer: Launch Creative Marketing, Chicago, IL

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Design of the Times 2008 Contest Declaration