Piecing Together Account-Specific P-O-P Product marketers are responding to demands for customized P-O-P by getting to know big-box retailers and learning to work within limits Bottle Pegs Water As Clearly Oxygenated 7-Eleven Introduces Wine Racks M&M/Mars Offers Holiday Gift Center Floorstand Promotes CNN Headline News Sweepstakes Sherwin-Williams Extends Krylon "30-Minute Makeover" Research Before Production: the Key to Successful P-O-P Oldsmobile Silhouette Debuts "Wizard of Oz" Campaign ICI Revamps Glidden Color Center Duracell Two-Sided 9-volt Battery Display First Previous 696 697 698 699 700 Next Last