Pepsi Sings Blue with New Launch Motion Adds Splash to Moen Showerhead Display A License to Sell Integrating licensed properties into P-O-P materials can help push impulse sales and enhance the brand image. But it takes planning, time and a willingness to work with property owners on their terms. Crunch Time Salty and savory snack marketers tap merchandising synergies with other snack and beverage products to further the category's growth trend. New Balance Looks to Make Its Hoop Dreams Come True $50 million marketing budget helps company promote new shoe line Kool Lights Up to Reclaim Menthol Position A HIT with Kids HIT Entertainment gets maximum value for its display dollar by sticking to efficient designs that keep the retailer's needs in focus. Korbel Aims Wedding Promotion at Men ConAgra's 'Talking Tub' Acts as Parkay Salesman on Dairy Case Shelves Audio displays tout the "Find the Talking Tub" consumer instant-win game. Another Round From Miller Miller, Allied Domecq partner for malternative launches First Previous 655 656 657 658 659 Next Last
