Sports Sponsorships

Retailer: Albertsons
Location: Las Vegas

Client: TBWA/Chiat/Day, New York, (for Nextel, Reston, Va.)
Introduction: February 2004 (tire dangler and tire floorstand); July 2004 (contest floorstand and contest dangler)
Number of displays: 600 (tire floorstand); 9,100 (tire dangler); 1,140 (contest floorstand); 9,750 (contest dangler)
Distribution: Nextel stores and authorized dealers
P-O-P company: Commercial Cutting & Graphics LLC, Mansfield, Ohio

Client: General Mills, Minneapolis
Introduction: March 2004
Number of displays: 5,000
Distribution: Supermarkets
P-O-P company: Meridian Display and Merchandising, St. Paul, Minn.
Comments: Two standees and a floor unit combined to form a NASCAR center for General Mills bakery items in supermarkets. The promotion allowed for consumers to earn "cool racing gear."

Client: TBWA/Chiat/Day, New York, (for Nextel, Reston, Va.)
Introduction: February 2004 (tire dangler and tire floorstand); July 2004 (contest floorstand and contest dangler)
Number of displays: 600 (tire floorstand); 9,100 (tire dangler); 1,140 (contest floorstand); 9,750 (contest dangler)
Distribution: Nextel stores and authorized dealers
P-O-P company: Commercial Cutting & Graphics LLC, Mansfield, Ohio

Client: Nextel, Reston, Va.
Introduction: February 2004
Number of displays: 36,400
Distribution: Nextel stores and authorized dealers
P-O-P company: Dempsey Printing Inc., Cleveland
Comments: Nextel launched corrugated tabletop brochure holder displays (right), carrying information on Nextel's NASCAR-licensed phones and accessories as well as info. on the "Chase for the Nextel Cup" sweeps.

Client: Coca-Cola North America, Atlanta
Introduction: July 2004
Number of displays: 1
Distribution: NASCAR races and events
P-O-P company: Big 3D.com Worldwide, Fresno, Calif.; Optika Scenicworks Inc., Greenville, S.C.