Bill Elliott's Beef Snacks Pack
Client: Elliott Championship Products LLC, Atlanta
Product: Salty snacks
P-O-P companies: Americraft Carton, Lowell, Mass; Crescent Corp., York, Pa.
Distribution: Supermarkets, mass merchants, c-stores, drugstores and auto-aftermarket stores in the Southeast
Introduction: January 2004
Duration: Semipermanent
Construction: Corrugated
Display set-up: Retail staff
Comments: NASCAR driver Bill Elliott has created his own snack company and is using P-O-P to promote product in the Southeast U.S.
