Peanut Riesen Creates New Reason for P-O-P Congruency of Scent and Music as a Driver of In-Store Evaluations and Behavior Beefeater Slims Down, Adds Promotional Muscle Big Ideas' in P-O-P for Kids' Videos Don't Eat These Veggies! All Bottled Up Beer, wine and spirits marketers grapple with changing attitudes toward P-O-P and challenging state merchandising requirements. Displays Support Anheuser-Busch Energy Drink Launch Turning Global Packaging Chaos Into Brand-building Unity Spalding Inflates Sales with Hands-On Displays The Beef is in Its P-O-P The marketing team at GoodMark Foods knows that a consistent marketing message -- and lots of P-O-P -- is what keeps the company's products moving off store shelves. Chase Products Offers Ergonomic Can Design First Previous 733 734 735 736 737 Next Last