Hometown Ideology and Retailer Legitimation: The Institutional Semiotics of Wal-Mart Flyers An abstract from the Journal of Retailing, Volume 77, Issue 2 Sherwin-Williams' Krylon Contractor Paints Introduced With Array of Displays Samick Music Introduces Guitar Floorstand A Humongous Pitch for the Kiddie Niche Humungous Entertainment's P-O-P materials simultaneously coax kids to reach for the software while their parents reach for their wallets. Peanut Riesen Creates New Reason for P-O-P Congruency of Scent and Music as a Driver of In-Store Evaluations and Behavior Beefeater Slims Down, Adds Promotional Muscle Big Ideas' in P-O-P for Kids' Videos Don't Eat These Veggies! All Bottled Up Beer, wine and spirits marketers grapple with changing attitudes toward P-O-P and challenging state merchandising requirements. Displays Support Anheuser-Busch Energy Drink Launch First Previous 733 734 735 736 737 Next Last
