Retailer Campaigns

Restaurant: Burger King, Miami
Number of Displays: 7,500
Construction: Corrugated, coroplast and PETG
Introduced: May 1997
P-O-P Company: United States Display Co., St. Louis

An Exclusive Industry Survey Reveals Retailers' Attitudes Toward In-Store Marketing & Promotion

Client: AM General
Producer: Frank Mayer & Associates, Grafton, Wis.
Category: Multiple Materials - Motor Vehicles & Parts/Petroleum Products
Intended Length of Use: 5 years
Production Run: 50
Unit Cost Range: More than $250

Client: Toys "R" Us
Producer: Design Display Group Inc., Carlstadt, N.J.
Category: Wood - Services - Travel, Financial, Telecommunications, etc.
Intended Length of Use: 5 years
Production Run: 55
Unit Cost Range: More than $250