Private Label

Frequently overlooked and often underused, the price label is perhaps the most critical part of the merchandising package in prompting shoppers to buy more than initially planned.

Sears promotes its well-known Kenmore and Craftsman private label brands with a wide variety of permanent displays. This Kenmore oven display was introduced in August 2000.
Producer: Harbor Industries Inc., Grand Haven, Mich.

Retailers spearhead P-O-P programs to promote their own brand image or drive sales of private label products.

Alterna promotes its potent professional haircare products with an unusual, eye-catching floorstand