Private Label

Product: Craftsman table saw accessories
P-O-P company: FHc, Chicago
Distribution: Sears, Roebuck and Co. hardware departments
Introduction: May 1998
Duration: Permanent
Construction: 20-gauge wire (frame), powder-coated sheet metal (panels)
In order to ensure that the key benefits of its guide for table saws are explained clearly to customers in Sears stores, Vermont-American Tool is shipping a three-sided spinner display with the table saw tools in the retailer's Craftsman private-label program.

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