Safeway 'Dinner and a Movie' Signage
Client: Safeway Inc., Pleasanton, CA
Product(s) Promoted: Safeway Dinner and a Movie Frozen Promotion
Distribution: All Safeway Banners
Number of Stores: 1,600
Production Run Quantity: 5,136
Introduction: February 2007
Intended Duration: 1 month
Dimensions (H x W x D): 24" x 48" x 24"
Weight: 3 lbs.
Budget Category (U.S.): $6 - $10