Premiums/ Incentives

Retailer: Kmart
Location: Chicago

Client: Frito-Lay Inc., Plano, TX
Product(s) Promoted: Lays and Tostitos Scoops
Distribution: Publix and Safeway
Number of Stores: 328
Production Run Quantity: 202,100
Introduction: November 2006
Intended Duration: 2 months
Dimensions (H x W x D): 12" x 11" x 7"
Weight: 1 lb.
Budget Category (U.S.): Less than $5
Producer: Promo Print Solutions Inc., Oshkosh, WI

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Novartis Consumer Healthcare Inc., Parsippany, NJ
Product(s) Promoted: Lamisil
Distribution: Wal-Mart
Number of Stores: 2,000
Production Run Quantity: 2,000
Introduction: April 2007
Intended Duration: One month
Dimensions (H x W x D): 12" x 28" x 12"
Weight: 4 lbs.
Budget Category (U.S.): $16 - $25
Producer: Rand Diversified Inc., Teaneck, NJ

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: DraftWorldwide, Chicago, IL
Product(s) Promoted: Milk
Distribution: Supermarkets
Number of Stores: 20,000
Production Run Quantity: 20,000
Introduction: April 2007
Intended Duration: 2-4 months
Dimensions (H x W x D): 72" x 48" x 30"
Weight: 3 lbs.
Budget Category (U.S.): $11 - $15
Producer: Baird Display, Milwaukee, WI

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Safeway Inc., Pleasanton, CA
Product(s) Promoted: Safeway Dinner and a Movie Frozen Promotion
Distribution: All Safeway Banners
Number of Stores: 1,600
Production Run Quantity: 5,136
Introduction: February 2007
Intended Duration: 1 month
Dimensions (H x W x D): 24" x 48" x 24"
Weight: 3 lbs.
Budget Category (U.S.): $6 - $10

Client: The Kellogg Co., Battle Creek, MI
Product(s) Promoted: Kellogg's Cereals and Keebler Snacks
Distribution: Supermarkets
Number of Stores: 2,601
Production Run Quantity: 2,601
Introduction: January 2007
Intended Duration: 3 months
Dimensions (H x W x D): 72" x 36" x 18"
Weight: 5 lbs.
Budget Category (U.S.): $26 - $50
Producer: Baird Display, Milwaukee, WI

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?