Premiums/ Incentives

Seagram Americas Builds on Its Unique Packaging Theme for a Seasonal Program

GE Lighting's On-Shelf Display Shows Bulb Comparison

Client: McCracken Brooks Inc., Minneapolis
Products Promoted: Milk Shakers
Objective: To increase sales of milk and increase "milk awareness" at the point-of-sale.
Introduction: May 1999
Number of Displays: 25,000
Construction/Materials: Litho-printed and die-cut graphics
P-O-P Company: Meridian Display and Merchandising, St. Paul, Minn.

A Profile of Cathy L. Barclay, Senior Manager Trade Marketing Materials Development & Logistics, Brown & Williamson Tobacco Corp.