A Toast to the Season Dr Pepper 'Reaches' Out to Consumers Maker's Mark Targets Football, Holiday Seasons Sweets Sales Get Sweeter Candy and gum products are gaining in-store visibility and stronger sales through creative packaging and P-O-P. Rethinking Paint Cans New package design tackles usage problems and improves display opportunities A License to Sell Integrating licensed properties into P-O-P materials can help push impulse sales and enhance the brand image. But it takes planning, time and a willingness to work with property owners on their terms. Korbel Aims Wedding Promotion at Men Heineken Keeps the Party Going With P-O-P A Brand New Bag for Samsonite Samsonite uses P-O-P to pursue casual & sport bag markets Kellogg Sweepstakes Reunites Hispanic Families First Previous 1141 1142 1143 1144 1145 Next Last
