Packaging

Candy and Snack Merchandising Explode at the Point-of-Sale

Marketer: Chilton Toys, Seymour, Wis.
Objective: Chilton was looking for a low-cost way to increase impulse purchases.
Number produced: 30,000
Construction: 200-pound E-Flute corrugate, four-color process preprinted linerboard
Introduced: November 1996
Producer: Pride Container Corp., Chicago

Marketer: Todhunter Imports Ltd., West Palm Beach, Fla.
Objective: Todhunter wanted a package that would not only seize customer attention, but help justify the price of this ultra-premium tequila -- $500 per one-liter bottle.
Number produced: 500 for the U.S., 500 for other markets
Construction: Handmade of glass
Introduced: October 1997
Producer: Stolzoe, Austria