Zyrtec Half Pallet
Client Company: Johnson & Johnson
Country of Production: United States
Country of Placement: United States
Intended Length of Use: 3 months
Producer: Shorewood Display
Unit Cost: Under $400
Production Date: 6/18/2009
Production Run Quantity: 4,500
Objectives: Launch and advertise a new OTC product. Taking advantage of prime retail placement, this display securely holds 144 pieces of product with large graphic panels featuring art from the national TV and magazine advertising campaign.