U by Kotex Displays
Brand: U by Kotex
Insight: An online poll showed that women need to think more positively about their menstrual periods.
Solution: Market the U by Kotex brand in-store and online with more youthful packaging and less euphemistic messaging.
Description: U by Kotex's black displays and packaging bring a bold look to the feminine care category, which research found to be dull and out of touch with young women.
