New Product Launches

Client: The Procter & Gamble Co., Boston, MA
Introduction: February 2006
Product(s) Promoted: Fusion razors and accessories
Distribution: Supermarkets, drugstores and mass merchants
Intended Length of Use: 3 months
Size of Run: 1,050
Dimensions (H x D x W): 4'5" x 1'5" x 3'
Weight: 15 lbs.
Producer: Mechtronics, White Plains, NY

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: The Gillette Co., Boston, MA
Introduction: December 2005
Product(s) Promoted: Razor blades
Distribution: Wal-Mart
Intended Length of Use: 5 years
Size of Run: 13,500
Dimensions (H x D x W): 6-1/8" x 17-3/8" x 48"
Weight: 19.4 Ibs.
Producer: New Dimensions Research Corp., Melville, NY

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Gillette, Boston, MA
Introduction: January 2006
Product(s) Promoted: Gillette Fusion Razor
Distribution: Target stores
Intended Length of Use: 3 months
Size of Run: 2,000
Dimensions (H x D x W): 6' x 2' x 3'
Weight: 21 lbs.
Producer: Tracer Imaging LLC, Suite 200, NY

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: The Procter & Gamble Co., Boston, MA
Introduction: February 2006
Product(s) Promoted: Gillette Fusion razors and blades, pre- and post-shave products.
Distribution: Drugstores, supermarkets and mass merchants
Intended Length of Use: 1 year
Size of Run: 4,900
Dimensions (H x D x W): 4' x 1' x 2'
Weight: 60 lbs.
Producer: Mechtronics, White Plains, NY

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Retailer: Giant Landover
Location: Washington, D.C.