New Product Launches

Retailer: Sav-On (CVS)
Location: Las Vegas

Retailer: Wal-Mart's Neighborhood Market
Location: Las Vegas

Retailer: Rossmann
Location: Frankfurt, Germany

Retailer: Walgreens
Location: Atlanta

Client: The Gillette Co., Boston, MA
Introduction: December 2005
Product(s) Promoted: Razor blades
Distribution: Wal-Mart
Intended Length of Use: 5 years
Size of Run: 13,500
Dimensions (H x D x W): 6-1/8" x 17-3/8" x 48"
Weight: 19.4 Ibs.
Producer: New Dimensions Research Corp., Melville, NY

---

Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Gillette, Boston, MA
Introduction: January 2006
Product(s) Promoted: Gillette Fusion Razor
Distribution: Target stores
Intended Length of Use: 3 months
Size of Run: 2,000
Dimensions (H x D x W): 6' x 2' x 3'
Weight: 21 lbs.
Producer: Tracer Imaging LLC, Suite 200, NY

---

Design of the Times 2006 Contest Declaration

What were the objectives for this entry?